CASE defines advancement as the activities encompassing alumni relations, communications, fundraising, marketing and allied areas. In this section we introduce some of these key concepts and examine how Higher Education institutions have adopted these practices throughout Africa.
This section begins by asking: what is advancement?
Featured podcasts and videos in this section
- Understanding cultures of giving: Advancement professionals in Nigeria, Kenya and South Africa talk about the cultures of giving in their communities.
- Recruiting and retaining staff: Victor Dugga talks about the recruitment process in advancement.
- Strategic planning for advancement: Warren Buford discusses the importance of strategic planning for advancement.
- Adapting practices: Victor Dugga talks about adapting a UK fundraising model to the Nigerian context and the importance of recognising cultural sensitivities.